Digital Marketing, Marketing, SEO
Tackling the Key Marketing Challenges of 2025


Edward Lologa, 23 January 2025
As we charge ahead into 2025, new challenges are emerging, and with them, fresh opportunities to stay ahead of the curve. Navigating the digital landscape isn’t always easy, and staying on top of it all can feel like a constant juggling act.
To help tackle these marketing challenges, we’ve highlighted our top three, along with actionable solutions, to make this your most successful year yet.
1. Website Performance and User Experience: The Stakes Are Higher Than Ever
In 2025, your website isn’t just a digital brochure; it’s the heart of your online presence. Website performance—speed, responsiveness, and overall user experience (UX)—is crucial to both ranking and conversions. The demand for fast, seamless, and personalised web experiences is only going to grow.
The Challenge:
- Slow-loading pages and poor mobile responsiveness will cost you. In fact, Google has found that 53% of mobile site visitors will leave a page if it takes longer than 3 seconds to load. That’s more than half your potential customers walking away before they even get a chance to engage.
- Consumers expect a personalised experience. They don’t just want content that’s relevant to them—they expect it.
The Solution:
- Speed Matters More Than Ever: Optimise your website’s Core Web Vitals. These are a set of metrics Google uses to measure how well a website provides a good user experience. Tools like Google PageSpeed Insights can help you pinpoint areas for improvement.
- Mobile First: Did you know that over 50% of global web traffic now comes from mobile devices? If your website isn’t mobile-friendly, you’re missing out on a huge chunk of your audience.
- Personalise the Experience: According to HubSpot, 74% of consumers feel frustrated when content isn’t personalised. Using data to customise user experiences can increase engagement and conversion rates significantly.
2. SEO: Navigating the Ever-Changing Search Landscape
Let’s be honest: SEO can often feel like chasing a moving target. With Google’s algorithm updates constantly changing the game, staying ahead of the curve is always a challenge. And now, with AI-driven search and voice search gaining momentum, it feels like the rules are shifting even faster.
The Challenge:
- Google’s frequent algorithm changes can throw your SEO strategy off balance. If you’re not quick to adapt, your rankings can suffer.
- The rise of voice search and AI means search is becoming more conversational, and users expect results that answer their questions directly.
The Solution:
- Focus on Search Intent: Google has made it clear that it’s not just about keywords anymore—it’s about answering user intent. Focus on creating content that solves problems and answers questions rather than just matching search terms.
- Prioritise Consistent Content: Search engines value up-to-date content. Regularly update your articles, blog posts, and landing pages to reflect the latest information. This signals to Google that your content is relevant and can improve rankings, especially for time-sensitive queries.
- E-E-A-T is Essential: Google places a premium on content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Businesses that prioritise creating high-quality, authoritative content will not only rank better but build trust with their audience.
3. Making Your Marketing Budget Work Smarter in 2025
Optimising your marketing budget is one of the key challenges businesses face at the start of each year. The question is, how can you maximise the impact of every dollar while ensuring your resources are allocated to the right strategies?
The Challenge:
- Increasing competition online means it’s more difficult to get the most out of your budget.
- Fragmented consumer attention, with people engaging on multiple platforms, can make it tricky to determine where your money will have the most impact.
The Solution:
- Leverage Data To Better Understand Your Audience: Stand out from your competition by utilising data insights to gain a better understanding of your audience—whether through website metrics, email marketing engagement or social media interaction. Use this to fine-tune your engagement approach and create more personalised and relevant content, improving your chances of converting prospects into loyal customers.
- Multichannel Approach: HubSpot reports that businesses using a multichannel marketing strategy see 24% higher engagement than those relying on a single platform. Spread your budget across multiple high-performing channels rather than putting all your eggs in one basket.
Make This Year Count
Not sure where to begin? Reach out for a free consultation. We’ll look at your current marketing efforts and work with you to develop a plan that sets your business up for success this year.
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