Dermcare is a leading provider of high-quality skin care products specifically designed for dogs and cats. Their mission is to promote healthy skin in animals for a better quality of life. The company offers a range of medicated and non-medicated shampoos and conditioners, an ear flush solution, an insecticidal spray, and a prescription product for atopic dermatitis in dogs. All of Dermcare’s products are meticulously researched, developed, and manufactured in Australia, distributed nationwide and globally.
Dermcare partnered with iSonic Digital to develop a custom-designed website catered to its goals and specific needs. The bespoke website solution required a robust online platform that showcased its comprehensive range of animal skin care products, while also offering custom information and learning portals for Veterinarians (Vets) and Veterinary Nurses (Vet Nurses) using custom user groups.
The strategy revolved around creating a user-centric and cutting-edge website that seamlessly integrated bespoke learning platforms and visually engaging product showcases.
To fulfil Dermcare’s needs, custom information and learning portals were designed specifically for Vets and Vet Nurses. These portals were developed with a focus on ease of use, allowing users to access relevant information easily. Custom user groups were implemented to provide personalised content and resources for each group.
Another crucial aspect of the strategy was to create an engaging product showcase. Each of Dermcare’s products was detailed with comprehensive information to educate and inform the target audience effectively. The design emphasised visual appeal, making it easy for visitors to navigate and explore the product offerings.
The outcome of iSonic’s custom website design and functionality for Dermcare was a resounding success, delivering a user-friendly WordPress website that offered a personalised experience for all the target user groups while effectively showcasing each product’s unique features in a visually captivating way.
The custom WordPress website development solution established a strong online presence for Dermcare and contributed significantly to driving business growth within the animal skin-care industry. Incorporating custom-coded platforms and tools for different user groups and the implementation of detailed insights into Dermcare’s comprehensive product range facilitated a seamless and personalised experience, leading to increased engagement and customer satisfaction. The website’s interface and functionality were carefully crafted to be easily navigable, intuitive and responsive, simplifying the process of accessing information and learning materials, and proving to be very instrumental in achieving these remarkable results.
Brains Behind the Build
iSonic Digital’s collaboration with Dermcare led to exceptional results! With a keen eye for design, the iSonic team transformed their online presence.
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Digital Performance Specialist.
With 15 years across sales and marketing, Aleks brings a depth of experience and a sharp strategic edge to every campaign he touches. He’s managed over $12 million in ad spend across 700+ businesses, consistently achieving strong returns through a mix of deep research, structured thinking, and creative execution.
At iSonic, Aleks leads the performance marketing arm — managing Google Ads and Meta accounts with precision and purpose. He takes a methodical, goal-first approach: starting with the business outcome and working backwards to build the clearest path to results. From daily optimisation to high-level scale strategies, he’s always thinking in systems, frameworks, and long-term value.
A natural strategist, Aleks is known for diagnosing challenges quickly, building smart automations, and keeping performance aligned with the bigger picture. His tech stack spans everything from Google Ads to analytics tools and custom scripts — but his real strength is in seeing what others miss.
Aleks is direct, insightful, and just the right amount of cheeky. Whether he’s designing advanced scaling strategies, leading a deep-dive, he brings energy, clarity, and relentless curiosity to the table. And if you ever want to talk basketball? Just ask — he probably knows more stats than ESPN.
SPECIALIST EXPERTISE >> Google Ads • Meta Ads • Paid Strategy • Data Analysis • AI Systems • Business Consulting • Process & SOP Development • Notion • GHL • Deep Market Research

UI & UX Developer.
Peter is a skilled UI & UX Developer with a strong foundation in front-end code and user-focused design. Since 2019, he’s worked across retail, finance, and marketing sectors — building everything from WooCommerce sites to complex custom features — all with clean, elegant code at the core.
With a passion for functionality and form, Peter specialises in crafting seamless user interfaces. He’s well-versed in CMS platforms like WordPress, Joomla, and Shopify, and brings ideas to life using modern frameworks and design tools like Figma. Whether he’s refining systems, solving bugs, or enhancing user flows, Peter’s work is driven by clarity, performance, and purposeful design.
Around the office, Peter is known for being approachable, sharp, and a steady source of good humour. And while his path to tech wasn’t typical, it’s part of what makes him great — before diving into code, Peter was a concreter for Brisbane City Council. Long days under the sun led him to pursue his passion for development — swapping cement mixers for code compilers, and never looking back.
SPECIALIST EXPERTISE >> UI/UX Design • Front-End Development • WordPress • Joomla • Shopify • PHP • JavaScript • C# • ASP.NET • Figma

CMS & Programmer.
With 24 years of web development experience, Ben brings a deep well of knowledge to the iSonic Digital team. Specialising in PHP, JavaScript, front-end performance, and code optimisation, he’s passionate about creating high-performance websites and refining complex web applications. Whether it’s building a seamless user experience or ensuring code is clean and future-ready, Ben’s work is always purposeful and polished.
A long-time specialist in Content Management Systems, Ben has worked extensively with platforms like WordPress and Joomla, delivering robust digital solutions that keep pace with the ever-evolving web landscape.
When he’s not coding, Ben is a proud dad and nature lover who enjoys beach trips, kayaking adventures, and getting off the grid for a good bushwalk.
SPECIALIST EXPERTISE >> Web Development • App Development • HTML • CSS • Javascript & jQuery • Vue • JSON • OOP • PHP

Digital Account Manager.
With over a decade of experience in the digital marketing and advertising industry, Edward is a true professional with a broad and impressive background.
Edward’s career journey has seen him collaborate with top-tier agencies across Australia, where he has successfully managed diverse industries and businesses of varying sizes. His extensive 10+ years of expertise in the digital space encompass both mainstream advertising and specialised digital skills.
Edward’s unwavering passion for delivering exceptional results to iSonic Digital’s clients sets him apart. Edward excels in both strategic planning and operational execution, showcasing his prowess in performance marketing, SEO, digital marketing, and more.
SPECIALIST EXPERTISE >> Marketing Strategy • Business Development • Project Management • SEO • Keyword Research • Google Ads

Web Designer & Digital Executive.
As our web designer and digital marketing executive, Kacey is ready to help design and build your website and assist with all your SEO and digital marketing needs.
With experience in web design, content writing and graphic design, Kacey is charged with building each website with an eye for design and detail.
Every website and digital marketing piece Kacey creates is reflective of the client’s vision and features the aesthetic flair of someone who is passionate about design and the written word.
SPECIALIST EXPERTISE >> Web Design • Web Development • WordPress • Joomla • HTML • CSS • Content Writing • Keyword Research • Google Ads • Graphic Design

General Manager & Web Design Lead.
Emma is an experienced General Manager and Web Design Lead who pushes boundaries to drive digital performance and best-in-class web development.
As a passionate and experienced front-end designer and developer, Emma’s strategic approach consistently achieves outstanding results while keeping innovation at the forefront.
Emma pushes the agency to produce great client work that brings profit-making growth to clients and their brands.
Emma’s vibrant personality and positive energy light up our office, embodying the very essence of iSonic Digital’s values. You could say she’s the heartbeat of our team!
SPECIALIST EXPERTISE >> Web Design • Web Development • Project Management • WordPress • Joomla • HTML • CSS • JavaScript • PHP

Founder & Development Lead.
Launching iSonic in 2004 at age 18, Matt kicked off his passion for business and creative design and has not looked back.
As CEO and Founder, Matt has worked closely with thousands of businesses Australia-wide to bring brands to life and sales targets to reality.
With his strategic approach, Matt delivers innovative website designs, programming and marketing solutions and personalised, approachable service to every valued client.
Matt’s core values (Fun, Fair and Curious) have become the genetic makeup of the team’s culture and have been fundamental to iSonic’s growth and high client retention over the past 18 years.
SPECIALIST EXPERTISE >> Web Development • Programming • Design • Server Administration • PHP Development • Plugin Development • WordPress • Joomla