The strategy revolved around creating a user-centric and cutting-edge website that seamlessly integrated bespoke learning platforms and visually engaging product showcases.
To fulfil Dermcare’s needs, custom information and learning portals were designed specifically for Vets and Vet Nurses. These portals were developed with a focus on ease of use, allowing users to access relevant information easily. Custom user groups were implemented to provide personalised content and resources for each group.
Another crucial aspect of the strategy was to create an engaging product showcase. Each of Dermcare’s products was detailed with comprehensive information to educate and inform the target audience effectively. The design emphasised visual appeal, making it easy for visitors to navigate and explore the product offerings.