Right at Home (RAH) is an international franchise with over 500 locations worldwide. RAH specialise in aged care at home targeting a growing demographic worldwide.
iSonic was engaged by RAH Australia to give life to the Australian website as well as create tools to help with standardising training, recruitment management and lead generation online.
The website was restructured and converted to a more flexible and stable platform, Joomla, which better suited the direction of the build. Mini-sites were created under our franchise marketing program for each location within the main corporate website and an SEO strategy was put in place to target local ranking near all offices Australia wide. This resulted in 70% of all keywords targeted ranking number one within 5 months. The site continues to evolve to this day strengthening their marketing and internal systems.
“With iSonic’s digital marketing program we have got over 70% of our national keywords ranking first on Google. We also continue to review and improve the site on a monthly basis adding additional value to our franchisees with integrated HR and training platform.”