iSonic Digital’s strategic collaboration with Right at Home Australia successfully delivered a sophisticated Joomla website with bespoke customisations as well as a digital marketing framework that is continually engaged to date.
Right at Home’s website is developed in Joomla, deliberately chosen for its versatility and scalability to suit a national franchise. This allowed us to seamlessly integrate the custom-coded platforms and tools while providing a user-friendly experience for both Right at Home and website users. We adopted a user-centred design approach, in which our team of Joomla developers prioritised creating an intuitive and engaging experience for visitors.
One distinctive aspect of iSonic’s strategy was the integration of franchise ‘mini-sites’ within the overarching Right at Home Australia website. This approach allowed individual franchises to maintain a level of autonomy while benefiting from a cohesive brand identity and centralised management. This also included the development of an eLearning LMS Platform and franchisee recruitment portal to assist franchisees in managing their business processes.
Throughout this project, our comprehensive data-driven digital marketing strategy was successfully implemented. Through the strategic implementation of SEO strategies, Google Ad Campaigns and Google Business Profile management systems, we were able to increase traffic, conversions, and online visibility, helping Right at Home Australia reach their B2B and B2C target audiences effectively.
Throughout the partnership, iSonic Digital focused on a client-first approach, placing exceptional customer service at the forefront of our services. By listening to Right at Home’s needs and goals, we ensured the project’s execution aligned with their vision. iSonic Digital empowered Right at Home Australia to establish a strong online presence, foster customer engagement, and drive business growth.
Our partnership with Right at Home continues to evolve to this day as we assist in strengthening their marketing and internal systems.