Your site speed is slow.
Go to the Google Page Speed Test. If your website scores less than 90 out of 100, there are a few maintenance problems you’re overlooking that are slowing down your site. You can also break this down into a mobile site speed and a desktop site speed. If you have issues on either, they should be addressed, after all, users will be impatient to wait for your website to load.
You have Broken Links.
It’s typical to come across a broken link now and then as external resources change or after cleaning up internal photos and files. However, if you don’t monitor your site on a regular basis, there may be more broken links than you realise, and Google is keeping note of them, which hurts your page rank and SEO.
You’re lacking on-page SEO.
On-page SEO is everything you do to your website to improve its Google rankings. These are the most fundamental elements of SEO. On-page SEO is all about ensuring your website’s content can be crawled, indexed, and understood by Google. This begins with the Key Words we mentioned earlier. If you want to show up in a google search for those search words, they should be in the content of your site. These Key Words should also translate into your SEO Meta Titles and Descriptions. They should be Key Word rich and be the appropriate length. If you’re looking to learn more about SEO check out our easy SEO tips for beginners and download our free SEO Checklist as your ultimate guide to improving your site SEO.
Your focus is not above the fold.
Above the fold refers to the material that a visitor may see without scrolling when they first arrive at your website. Previous trends favoured full-width and full-height photos, but this tendency has been proved to make SEO efforts more difficult, and if the image doesn’t resonate with your visitor, you may lose a transaction. Part of your important content should be visible above the fold – a great way to implement this is with a banner image with a Key Word rich H1 overlaid on top.