Your Site is not mobile-friendly.
If any text goes off the page when your website tries to scale on a small device, or if your navigation menu needs visitors to touch and zoom, your mobile site is in trouble. Websites should have a simple, user-friendly design that works on both computers and mobile devices. Portable searches overtook desktop searches for the first time in early 2015, and the percentage continues to rise, now accounting for 63 percent of organic search engine visits.
A quick way to test the mobile-friendliness of your site is to use Google’s mobile page testing tool. To check how easily a visitor can use your website on a mobile device, just enter your URL to see how your page scores.
Your site speed is slow.
Go to the Google Page Speed Test. If your website scores less than 90 out of 100, there are a few maintenance problems you’re overlooking that are slowing down your site. You can also break this down into a mobile site speed and a desktop site speed. If you have issues on either, they should be addressed, after all, users will be impatient to wait for your website to load.
One of the biggest sources of a slow site is excessive media file sizes. All images on your site should be resized to less than 1MB before uploading to your site. This should retain the quality while not slowing down your site. It’s also worth considering that “a picture is worth a thousand words”. Images on your page should have a function rather than merely be decorative. There should be enough photographs to represent your organisation, brand, or product. With the advancements in camera technology, there’s no excuse to have a blurry, dark image on your website. Examine your photographs and consider reshooting any that have bad lighting, clutter in the background, or just do not reflect where your company is now.
You have Broken Links.
It’s typical to come across a broken link now and then as external resources change or after cleaning up internal photos and files. However, if you don’t monitor your site on a regular basis, there may be more broken links than you realise, and Google is keeping note of them, which hurts your page rank and SEO.
Your Content needs work.
Content is still king! As the content is the first thing your potential customers will see, your content should be written with them in mind. However, website content is also very important for Google, so keep these pointers in mind while developing new content. Your content should be relevant and Key Word rich. Implementing your Key Words throughout your content – without spamming readers – is especially handy in your first paragraph and page headings. If you’re thinking your content is already great, then consider when the last time was you updated your content. Was it over a year ago? Keeping your content up to date is key for search engine rankings so if it has been over a year – you’ll need a tune up.
You’re lacking on-page SEO.
On-page SEO is everything you do to your website to improve its Google rankings. These are the most fundamental elements of SEO. On-page SEO is all about ensuring your website’s content can be crawled, indexed, and understood by Google. This begins with the Key Words we mentioned earlier. If you want to show up in a google search for those search words, they should be in the content of your site. These Key Words should also translate into your SEO Meta Titles and Descriptions. They should be Key Word rich and be the appropriate length. If you’re looking to learn more about SEO check out our easy SEO tips for beginners and download our free SEO Checklist as your ultimate guide to improving your site SEO.
Your Contact information is not visible.
Is it easy for a visitor to locate your contact information and get in touch with you? Is the contact information still valid? New search algorithms prefer websites with easily accessible contact information and a physical address. Place your phone number and email in the footer of your site and consider placing them in the toolbar also.
Your focus is not above the fold.
Above the fold refers to the material that a visitor may see without scrolling when they first arrive at your website. Previous trends favoured full-width and full-height photos, but this tendency has been proved to make SEO efforts more difficult, and if the image doesn’t resonate with your visitor, you may lose a transaction. Part of your important content should be visible above the fold – a great way to implement this is with a banner image with a Key Word rich H1 overlaid on top.
Ready to gain more exposure?
One thing to keep in mind with SEO is that getting the basics done well can result in significant gains. You can often get 90% of the benefits with only 10% of the effort. By following these five tips, you’ll be able to rank for more keywords, boost your rankings for those keywords, and gain more exposure and traffic on Google — a win-win situation.
If you’re looking for a friendly, local team to help with your SEO, Google Ads, Facebook Advertising, or perhaps a new custom-designed website, feel free to give us a call. We’re based in the beautiful bayside suburb of Cleveland, just 30 minutes from Brisbane. We love working with local businesses and supporting the community. We service clients throughout Brisbane, the Redlands, South East Queensland, and right across Australia.
We’ve already driven amazing results for many of our clients – and you could be next! Call our team of SEO experts for a chat on 1300 924 356 or complete the form below.
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