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National Franchise

Paid Ads : Google Ads

At iSonic Digital, we partnered with a well-established Australian franchise network to transform their Google Ads performance. The challenge: coordinating highly targeted campaigns across multiple franchise regions, each with its own goals, service areas, and budget constraints. By restructuring their ad account and implementing region-specific strategies, we helped scale their advertising from $11,000 per month to over $100,000, which ultimately led to an impressive $217 million in potential net profit —delivering measurable business growth and strong potential profit returns.

Franchise Marketing
Digital Marketing
Paid Ads
Google Ads
CRO

A 7404% ROI

The Power of a Well-Executed Google Ads Strategy

Managing paid ads for a multi-location business requires more than a one-size-fits-all approach. Each franchise had unique geographic service areas and target markets, and poorly structured campaigns had led to overlapping targeting, wasted spend, and missed opportunities.

Through a strategic overhaul, we helped the business achieve:

  • Potential Lifetime Revenue: $243,315,900  
  • Potential Lifetime Net Profit: $108,033,098  
  • Conversion Rate: 8.23% (The percentage of people who clicked on the ads and converted)  

This translated into substantial long-term potential profit across the franchise network.

Client

The client is a national franchise with locations spanning multiple Australian states. Each region operates semi-independently, with its own service area and performance targets, making campaign alignment, budget allocation, and tracking particularly complex.

The Problem

When we reviewed the account, it was clear that a more localised, structured approach was needed. Key issues included:

  • Overlapping Campaigns: Ad groups and campaigns were unintentionally competing across regions.
  • Broad Geo-Targeting: Ads were showing in locations outside each franchise’s operational area.
  • Inconsistent Tracking: Data was unreliable, limiting visibility into true campaign performance.
  • Generic Keywords: Broad keyword targeting was inflating costs without improving lead quality.
  • Automated Platform Changes: Google’s auto-apply features were introducing changes not aligned with business goals.

Our Approach

We implemented a tailored, franchise-friendly strategy designed to bring clarity, control, and performance across the board:

  1. Geo-Specific Campaign Structures: Created dedicated campaigns for each franchise location to avoid competition and maximise relevance.
  2. Conversion Tracking Overhaul: Standardised and fixed tracking across all campaigns to ensure consistent, actionable insights.
  3. Refined Keyword Strategy: Applied tightly themed ad groups with high-intent keywords and robust negative keyword lists.
  4. Location Targeting Accuracy: Ensured each campaign only served ads to users within the relevant franchise boundaries.
  5. Bidding Strategy Optimisation: Introduced performance-driven bidding tailored to individual franchise goals.
  6. Centralised Oversight, Local Control: Provided franchise-wide insights while preserving flexibility for regional focus.
  7. Clear Reporting & Communication: Delivered transparent performance reporting across all campaigns for better decision-making.

The Results

Over the past three years, iSonic Digital has helped the home care company achieve remarkable results:  

  • Total Ad Spend: $1,459,057 
  • Conversions: 31,620, at an average cost of $47.02 per conversion 
  • Click-Through Rate (CTR): 13.15% 
  • Cost Per Click (CPC): $3.90  

This strategic overhaul resulted in $243,315,900 in potential lifetime revenue and $108,033,098 in potential lifetime profit. With a staggering 7,404% return on investment (ROI), these results speak for themselves.

With optimised campaign structures and clear regional targeting, the franchise network achieved consistent performance growth across its service areas. Strategic ad spend scaling delivered improved lead volume, stronger conversion rates, and sustainable growth.

Key Takeaways

  • Localised Campaigns Drive Efficiency: Structuring campaigns around regional targets avoids wasted spend and improves relevance.
  • Data-Driven Optimisation is Crucial: Reliable tracking enables confident decision-making and smarter scaling.
  • Franchise-Specific Strategies Work: National brands with regional branches benefit from tailored strategies that balance consistency and localisation.
  • Performance Can Be Scaled Sustainably: With the right framework in place, growth doesn’t mean sacrificing efficiency.
Let’s Talk!

Want to Grow Smarter with Google Ads?

iSonic Digital helps national and multi-location businesses manage complex advertising structures with clarity and control. Whether you’re looking to scale, streamline, or simply start fresh, we bring the strategy and execution needed to unlock digital performance for franchises.

Get in touch to see how we can help your brand grow regionally and nationally with confidence.

Let’s Talk!