Is Your Marketing Strategy EOFY-Approved?

Here’s Your Ultimate FY Reset Checklist 

The end of financial year isn’t just about receipts, spreadsheets, and “where did all our budget go?” moments. It’s your chance to hit pause, look at what’s actually working in your marketing—and start the new financial year fresh, focused, and full of big energy. 

So, before you roll into the new FY on autopilot, ask yourself: 
Is your marketing strategy EOFY-approved? 

Let’s dive into the ultimate checklist to make sure your next 12 months are lined with strategy, not stress. 

 ✅ 1. Take a Cold, Hard Look at This Year’s Performance 

This is where you get honest. What crushed it? What tanked? What kinda just… existed? 

Don’t stop at vanity metrics like likes and clicks—go deeper: 

• Where did your actual leads come from? 
• Which channels delivered ROI? 
• Did your campaigns hit goals—or just eat budget? 

EOFY move: Block out an hour, fire up your analytics, and audit your year like a boss. Look for patterns. Spot the wins. Learn from the flops. 

✅ 2. Reset Your Goals for What You Actually Want 

Are you still chasing goals that made sense 12 months ago? 
Let’s be real—your business probably evolved. Your marketing should too. 

Think: 

• Launching something new? 
• Expanding to a new audience? 
• Wanting more loyalty, less churn? 

Let your business priorities lead your strategy—not the other way around. 

EOFY move: Set SMART goals that are bold, focused, and actually aligned to growth. 

✅ 3. Audit Your Website (Because It’s Doing Way More Than You Think) 

Your website isn’t just your digital business card—it’s your best salesperson, customer service rep, and brand champion rolled into one. But only if it’s doing its job. 

Ask yourself: 

• Is it mobile-first and fast? 
• Do visitors know what to do next? 
• Is SEO helping you get found—or holding you back? 

EOFY move: Run a quick audit with tools like PageSpeed Insights or Hotjar. A few fixes could unlock massive gains. 

✅ 4. Rebalance Your Marketing Budget Like a Pro 

EOFY = time to trim the fat and fuel what’s working. 

• Double down on your top-performing channels. 
• Kill spend on things that aren’t pulling their weight. 
• Invest in tools or automation that can take your marketing further with less effort. 

EOFY move: Make every dollar work harder. And yes—your accountant will love you if you get those tax-deductible marketing expenses sorted before June 30.

✅ 5. Build (or Refresh) Your Content Plan 

If you don’t know what you’re saying, when you’re saying it, or why you’re saying it… your audience won’t either. 

Now’s the time to map out: 

• Key campaigns and promos (EOFY, Black Friday, events, launches) 
• Evergreen blog content and landing pages 
• Repurposed gold from this year (those surprise-hit posts!) 

EOFY move: Create a lightweight content calendar and build in flexibility. Bonus points if you actually block time to create. 

✅ 6. Get Sales and Marketing Actually Talking 

Too often, marketing brings in leads that sales don’t want—or sales drops the ball on golden opportunities. That’s not strategy. That’s chaos. 

EOFY is your moment to get alignment: 

• What does a great lead look like? 
• How are you tracking success together? 
• Is there a feedback loop to improve performance? 

EOFY move: Schedule regular check-ins between your sales and marketing leads. Share wins. Fix friction. 

✅ 7. Don’t Just Follow Trends. Forecast Them.

Privacy changes. New platforms. Audience shifts. Marketing doesn’t stand still, and neither should you.

EOFY is the perfect time to ask: 

• Where are your audience’s eyes going next? 
• Are your tools and platforms still fit for purpose? 
• Could you be testing new formats or strategies? 

EOFY move: Try one bold thing this year—whether it’s UGC, TikTok, or a local SEO strategy. 

Ready to Make This Your Smartest FY Yet? 

This isn’t just about starting strong. It’s about building smarter, sharper marketing that actually delivers. 

At iSonic, we help Brisbane businesses and national brands simplify the chaos and build strategies that actually scale. From digital strategy and SEO to killer websites and ad campaigns, we’re here to make your next year your best yet. 

Want a fresh set of eyes on your strategy? Let’s talk!