Which Ads Are Better: Google or Facebook?

(Hint: It Depends on Your Funnel — But We’ll Break It Down) 

If you’ve ever asked “Which ads are better — Google or Facebook?”, you’re not alone. It’s one of the most common questions we get at iSonic Digital — and while it might sound like a simple either/or scenario, the real answer is: they’re not competitors — they’re teammates. 

Here’s what you really need to know before deciding which platform is right for your business. 

🧠 The Key Difference: Intent vs. Attention 

The biggest difference between Google Ads and Facebook (Meta) Ads comes down to user intent. 

✅ Google Ads = High Intent 

People on Google are actively searching for something. They’re typing in “best physiotherapist Capalaba” or “emergency electrician near me” — and if your ad shows up at the right time, you’re meeting a need that’s already there. 

Great for: 

• Leads ready to buy 
• Local services 
• Product comparison 
• Emergency or time-sensitive needs 
• High-volume keyword markets 

🎯 Facebook/Meta Ads = Pattern Interruption 

People on Facebook or Instagram aren’t necessarily shopping — they’re scrolling. So your ad has to interrupt their feed with relevance and resonance. It’s less about catching searchers, and more about creating demand. 

Great for: 

• Building brand awareness 
• Reaching cold audiences 
• Educating the market on new products 
• Retargeting warm traffic 
• Driving UGC or engagement-style creative 

So Which Platform Wins? 

The real answer? They win together. 

At iSonic Digital, we rarely see top-performing accounts relying on just one channel. Instead, we build multi-platform funnels that use each platform for what it’s best at: 

Google captures demand. Facebook creates it. 

How We Use Both at iSonic 

When we manage Paid Ads, we don’t guess. We architect systems. 

• Meta warms. Google closes. We use Meta Ads to fill the top of the funnel — educating and nurturing cold audiences — then close them with Google Search and Performance Max when buying intent kicks in. 
• Google drives search. Meta retargets. We use Google Ads to bring in high-intent traffic, then retarget non-converters with sequenced Meta campaigns. 
• Creative tested on Meta, then mirrored on YouTube. Want to know what messages resonate? Test on Meta. Then scale it into YouTube ads or PMAX creatives. 

The platforms don’t compete — they compound. 

💸 What About Ad Spend? 

This is one of the most important — and most misunderstood — parts of any ads conversation. 

Here’s the truth: you don’t choose your budget — the platform does. 

Wait, what? 

Let us explain. 

Your minimum viable ad spend isn’t a guess — it’s maths: 

Jobs per Month ÷ Lead-to-Close Rate ÷ Website Conversion Rate x Average CPC = Monthly Budget

If the result is $3,500/month but you’re only prepared to spend $1,000, your campaigns won’t have the runway they need to convert effectively — no matter how good the creative is. 

At iSonic, we calculate this number before we touch a campaign. If the maths doesn’t stack up, we’ll tell you — honestly. No pressure. No fluff. Just real numbers tied to real outcomes. 

Whether you’re spending $1,000/month or $100,000+, our job is to make sure every dollar works harder by: 

• Mapping ad spend to funnel stages 
• Scaling what’s already profitable 
• Cutting spend where ROI drops 
• Tying ad cost to CAC and payback periods 

We treat your money like it’s our own — because that’s how you get results that actually matter.

What If You Can Only Pick One? 

If budget is tight and you have to choose, here’s our general rule of thumb: 

Still unsure? That’s where we come in. 

🚀 The iSonic Digital Approach 

We don’t “just run ads.” We engineer acquisition. 

• On Google: we build campaigns structured around intent, funnel stage, and keyword profit potential. Every click is tracked, every dollar tied to ROI. 
• On Meta: we craft creative-first, full-funnel systems that warm up cold traffic and build demand that converts later. 

And most importantly? We integrate both into a unified funnel — from ad to landing page to CRM — with tracking that actually works, even post-iOS14.

🤔 So… Which Ads Are Better? 

Wrong question. 

The right question is: What role should each platform play in your growth strategy? 
And if you’re not sure — we’ll help you figure it out.

Ready to Find the Right Mix? 

At iSonic Digital, we don’t sell traffic. We build systems. Let’s design a paid ads strategy that matches your offer, your market, and your funnel — whether that means Google, Meta, or both. 

Let’s scale — intelligently.