5 Easy SEO Tips For Beginners
SEO, or Search Engine Optimization, is the process of optimising your website so that it ranks higher in Google and other major search engines. While there are some complex aspects to SEO, there are many basics that even SEO newbies can use to boost their Google rankings.
Here are simple SEO tips (together with 7 awesome free tools) that beginners and non-technical users can put into action to improve their SEO and rank more highly on Google.
Mobile Responsive Design
Mobile has overtaken desktop and represents more than 50% of all web traffic. Depending on your industry sector, the percentage of customers visiting your website using mobile devices could be as high as 70-80%.
Many businesses don’t realise the importance of a mobile-friendly site, but when you don’t have a mobile-friendly website, it hurts both your SEO and your audience’s perception of your business.
A quick way to test the mobile-friendliness of your site is to use Google’s mobile page testing tool. To check how easily a visitor can use your website on a mobile device, just enter your URL to see how your page scores.
Add Internal Links
An internal link is a clickable word or phrase (also known as anchor text) on your website page that directs visitors to another page on your site. It is a crucial on-page SEO factor as it provides visitors with easy navigation and encourages them to explore further into your website. Internal links also help Google understand the structure of your website.
If you can imagine, these interlinked pages create a spider web for Google and make it a lot easier for search engines to crawl and index your pages.
You can quickly and easily check the number on your site with this Internal Link Analyzer. Simply add the URL of the page whose links you want to check and click the “Perform Check” button. That’s it!