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Protect your .au domain name!

Apply before 20th September.

yourdomain.com.au

Register your .au domain

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New shorter .au domain names are here

In March 2022, new, shorter .au domain names were introduced in Australia in addition to the standard .com.au domain names. There is a priority allocation period until 20 September 2022 whereby the .com.au domain owner (e.g. yourbusiness.com.au) gets priority to purchase the equivalent ‘.au’ domain name (e.g. yourbusiness.au).  

After the priority period ends on the 20th of September, anyone will be able to purchase the shortened version of your domain name.

Priority Allocation explained💡

👨‍💼 Since March, holders of com.au domain names have had priority to apply for their matching .au domain name

⏰ This is known as Priority Allocation and it ends on 20 September 2022  

✔️ After this date .au domain names will become available for registration by the general public

Register Your Interest

Make it easy …
Make it .au!

Protect Your Brand

Protect your brand or redirect to established sites

Add Credibility

It’s not just for businesses. Individuals can get them too

Short & Sharp

Make it memorable with .au using less space than .com.au

Why do you need to do this?

Protect Your Brand

It’s important to snap up your business’ .au domain during the priority period because when registrations open to the general public, anyone could claim your business’ name for their website.

Most businesses are doing this to protect their brand name and secure the domain from competitors and corporate identity theft. So far, more than 3 million .au domain names have been registered.

This is the biggest shake-up to the Australian domain space in many years!

Cyber-squatters are lurking!

You may have seen the news reports on Channel 7 and SBS News by cyber-crime experts and the Small Business Ombudsman warning about the risk of cyber-squatters or scammers taking the .au version of a business’s domain name. They warn that cybercriminals and cyber-squatters are already scheming to hijack popular brands by registering a similar name, e.g., woolworths.au (the name for illustration only).

According to the Australian Small Business Ombudsman’s Bruce Billson, “the last thing anyone needs is someone ripping off their domain name. The consequences of not registering your existing business name by this deadline could be catastrophic for a business if a rival or someone else took their online name. Domain names are very much the identity of a business and critical to its success. Small businesses cannot afford to have their identity sold to someone else”.

How can iSonic help?

If you have any questions about whether you’re eligible for priority allocation or would like to purchase your new .au domain name, please fill in the form below or give us a call on 1300 924 356. We can very quickly purchase the matching .au domain name on your behalf to ensure it doesn’t get snapped up by your competitors or the general public.

The price per domain name is $80 (+GST) for 2 years which includes the following:

  • Domain availability search
  • Purchase and registration of the domain name
  • Management of domain name
  • Redirection of the domain to your website
Register Your Interest

Important Information

> auDA Direct Fact Sheet 
> Priority Allocation Process 
> Difference between Priority Categories and how they work