Protect your .au domain name!
Apply before 20th September.yourdomain.com.au
Make it easy …
Make it .au!
Protect Your Brand
Protect your brand or redirect to established sites
Add Credibility
It’s not just for businesses. Individuals can get them too
Short & Sharp
Make it memorable with .au using less space than .com.au
Why do you need to do this?
Protect Your Brand
It’s important to snap up your business’ .au domain during the priority period because when registrations open to the general public, anyone could claim your business’ name for their website.
Most businesses are doing this to protect their brand name and secure the domain from competitors and corporate identity theft. So far, more than 3 million .au domain names have been registered.
This is the biggest shake-up to the Australian domain space in many years!
Cyber-squatters are lurking!
You may have seen the news reports on Channel 7 and SBS News by cyber-crime experts and the Small Business Ombudsman warning about the risk of cyber-squatters or scammers taking the .au version of a business’s domain name. They warn that cybercriminals and cyber-squatters are already scheming to hijack popular brands by registering a similar name, e.g., woolworths.au (the name for illustration only).
According to the Australian Small Business Ombudsman’s Bruce Billson, “the last thing anyone needs is someone ripping off their domain name. The consequences of not registering your existing business name by this deadline could be catastrophic for a business if a rival or someone else took their online name. Domain names are very much the identity of a business and critical to its success. Small businesses cannot afford to have their identity sold to someone else”.