From the No. 1 Search Engine Optimisation Agency in Cleveland Brisbane
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Get Sustainable SEO Results with our expert digital marketing agency eCommerce SEO services
SEO that works to increase awareness & sales for your online store!
According to SEMRush, Google searches account for 40% of all traffic to eCommerce sites. In addition, organic traffic accounts for 37% of all eCommerce purchases and orders. With stats like these, it’s critical that you succeed in the eCommerce SEO game. With iSonic Digital Marketing agency, you can save money on advertising with eCommerce SEO, which means more profit for your online business!
With iSonic Web Design and Digital Marketing’s eCommerce SEO services, you can increase your organic traffic flow through increased visibility on Google. Using eCommerce SEO, you can gain more organic traffic, create brand awareness and generate increased sales through customers looking for specific products.
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Start kicking goals with eCommerce SEO!
eCommerce SEO refers to the process of optimising your eCommerce website so that your product pages appear on the first page of Google. Due to the large range of items sold on your eCommerce website, the process of executing eCommerce SEO differs from traditional SEO in that it requires a lot more keywords to optimise. You’ll be able to rank more product pages on the first page of Google if you execute eCommerce SEO correctly, which will increase your sales.
Many people make the mistake of targeting very broad keywords and attempting to outrank large eCommerce giants like Amazon and eBay right away. The chances of your eCommerce site succeeding are slim unless it has a high domain authority. If your site is relatively new or has a low domain authority, the best method for eCommerce SEO is to concentrate on specific items and concentrate on ranking particular products or categories for less competitive phrases.
Our eCommerce SEO Brisbane experts create a unique and detailed SEO plan that propels your website to the top of relevant search results on Google. As SEO Brisbane experts with years of experience, we know exactly how to provide a return on investment for your SEO efforts. Our digital marketing agency achieves ethical results by using the most efficient, tried and tested SEO practices. Book a free digital marketing audit and strategy meeting with our friendly team of digital marketing experts.
Sustainable SEO Results with eCommerce SEO
Creating Value from eCommerce SEO
- Prioritise your most critical products pages to target.
- Research the right, specific, Key Words to target. Also look at long-tail keywords and close variations to broaden your keyword search.
- Conduct competitor research.
- Optimise Product Pages. Make your meta title, meta description, and H1 tags as good as possible and Key Word rich.
- Use simple and specific URLs i.e. yourdomain.com.au/clothing/jeans/jeans-product-name.
- Write customised product and category descriptions to add information and key-word rich content to each category or product pages.
- Don’t forget quality Homepage SEO.
- Simplify your site’s architecture.
- Use responsive design & reduce page load speed.
Importance of your Key Words
In an eCommerce SEO strategy, this is the first and most significant phase. If you perform your keyword research incorrectly, you will either select phrases that are too tough to rank for or keywords that do not bring in a lot of traffic to your site.
Understanding the purpose of keywords is critical when selecting the proper keywords to target for e-commerce SEO. If you search for “laptops” or “best laptops,” you’re probably conducting some research and aren’t ready to buy right now. These terms have a larger search volume and are more challenging to rank for. When people search for “lenovo yoga C940-14 laptop,” on the other hand, they are significantly more inclined to purchase.
FAQ’s about eCommerce SEO for organic lead generation
eCommerce SEO is the practise of increasing the visibility of your online store on Google. You want to rank as high as possible when people search for the things you sell so you can generate more visitors.
Paid Google Ads can get you visitors, but SEO is considerably less expensive.
For search and user experience, eCommerce SEO mainly includes improving your headlines, product descriptions, meta data, internal link structure, and navigational structure. Each product you offer should have its own page tailored to attract search engine visitors.
While eCommerce SEO is quite similar to organic SEO, there are a few major distinctions. Whereas on a regular website, the only action a client can do is to phone or email the company, eCommerce websites and online stores place a greater focus on encouraging users to make a purchase. To achieve this, the targeted keywords for your campaign should be chosen with greater relevance to your products.
When a customer needs a product or service, what do they do? 97% of us use Google to find the information we’re looking for. They’re seeking advice, comparisons, reviews and other information to aid in their decision-making.
You lose essential access to qualified and eager eCommerce buyers if your website does not show on Google. Your items may have a presence on the internet, but are they easy to find?
This is where eCommerce SEO comes in. It allows you to contact your target audience without having to pay for ads. Once you’ve attracted visitors to your site, you can wow them with high-quality items, engaging text, and a compelling call to action.
You are doing your business a disservice if you simply optimise your website for users. The first step in attracting new consumers is to bring visitors to your website, which SEO for eCommerce addresses.
eCommerce SEO may appear to be a daunting endeavour, especially if your website already has a large number of items. Yes, it will take time, but with the right technique, you can make it go faster.
- Prioritize pages: Which of your website’s pages receive the greatest traffic? Begin with them. Furthermore, if you want people to concentrate on a certain or flagship product, optimise for it first.
- Make a workflow: SEO necessitates the fulfilment of a number of particular standards. This includes selecting keywords, adding meta data, accurately identifying your photos, adding image alternative characteristics, and incorporating relevant keywords.
- Examine your competition: Your eCommerce SEO plan should be built to outsmart your rivals. Examine the websites of your major rivals and their SEO efforts. Determine how you can improve yours.
- Continuation with CRO: SEO should be followed by measurement of success. Conversion rate optimisation (CRO) can be used in this area.
Almost every business will benefit from eCommerce SEO. If you want to improve sales, produce quality leads, and expand your online presence, search engine optimisation is something you should think about. Depending on the service, product, target demographic, and your specific company goals, our eCommerce SEO strategy differs. We don’t utilise a cookie-cutter approach, and no part of the process is outsourced.
We’ll put you at the top with our eCommerce SEO strategy
Unfortunately, there is no magic involved in Search Engine Optimization, despite what you may have heard. It takes time and a lot of precise work to get effective eCommerce SEO results, which is why we’re here.
From our first deep-dive analysis of your website to continuous optimisation, evidence is at the heart of every facet of our strong SEO strategies. Our approach to SEO is continually refined – at our digital marketing agency Cleveland, we are constantly adapting our methods to algorithm changes and industry trends. Every decision is based on statistics, ensuring that you get the benefits of long-term Google rankings and income development.
Here’s some of what’s involved:
Detailed SEO Audit
Identify areas for improvement on your website to attract and engage customers to improve search rankings.
In-depth Keyword Research
Undertake keyword research to identify search queries of customers searching for similar products.
Performance & Speed
Analyse the performance of your website and improve site speed for mobile and desktop users.
Create/optimise page titles and keyword-rich meta descriptions for your site pages.
Review and optimise Header Tags (including use of H1) implement internal links for easy navigation and engagement.
Optimise the site for local area SEO and geographic targeting to attract more business from relevant local searches.
Identify and repair technical SEO errors, update website security and plugins and submit sitemap to Google.
SEO Blitz Report
On completion of the SEO Blitz we’ll provide you with a written report outlining all works undertaken.
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