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Paid Ads

At iSonic Digital, we don’t run ads just to “get you clicks.” Clicks don’t pay the bills — conversions do. Our paid ads model is built from the ground up for one thing: predictable, profitable growth. 

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We do good work with good people.

Not Just Clicks. Growth.

Clicks are cheap. Growth takes strategy. That’s where we come in. 

Paid ads can be a black hole if you don’t know what you’re doing. That’s why we treat your campaigns like we’d treat our own: with a performance-first mindset, ruthless optimisation, and a refusal to waste budget on anything that doesn’t move the needle. 

From day one, we: 

  • Define your unit economics 
  • Build precise tracking pipelines 
  • Map campaigns to the full buyer journey 
  • Write ad copy that converts, not just attracts 
  • Adjust landing pages to maximise performance 
  • Refine your offers to fit the market 

Every campaign we launch is backed by data, sharpened by experience, and measured by what matters: growth. 

If you’re ready to stop “just running ads” and start building an acquisition system that scales — we’re your team. 

What Makes Our Paid Ads Different? 

Paid ads aren’t a checkbox. They’re a business growth engine — when done right. 

We focus on outcomes, not vanity metrics. Every dollar is tracked, every outcome measured. Whether we’re scaling Meta Ads or optimising Google Ads, everything we do is tied back to one thing: your bottom line. 

Before we touch a campaign, we do the maths. 
We ask: “How much should you actually be spending?” 

And we calculate it: Jobs per Month ÷ Lead-to-Close Rate ÷ Website Conversion Rate x Avg CPC = Minimum Monthly Ad Spend 

If the maths doesn’t stack up, we’ll tell you — honestly. 
We’re not here to sell you hope. We’re here to build something sustainable. 

Once your campaign is live, we run a 10-part Unit Economics Report that gives us razor-sharp clarity on CPA, CAC, margins, and payback periods — all baked into your bidding and creative strategies.

No tracking = no visibility. And yet, most ad accounts are flying blind. 

We implement: 

  • UTMs, GCLIDs, server-side GTM 
  • GA4 & offline conversions 
  • CRM + pipeline integration 

Tracking isn’t extra — it’s baseline. It’s the foundation that keeps your ads performing not just today, but 10 years from now. 

We build campaigns mapped to your buyer’s intent — not just your product list. 

From TOF (awareness) to BOF (purchase), we align: 

  • Keywords 
  • Audiences 
  • Competitor insights 
  • Funnel stage-specific messaging 

This applies across Google Search, PMAX, YouTube, Meta Ads, and more. Fast-and-loose ads die quickly. Our funnel-led strategy lasts. 

We’ve tested hundreds of thousands of ads. We know what works. 

  • Ad copy is tailored to intent, funnel stage, and buyer psychology 
  • We don’t rely on auto-generated RSAs or lazy PMAX setups 
  • Meta Ads are structured to test, learn, and convert 

We’re currently building out more creative firepower — but for now, copy is our secret weapon. 

Ads don’t work if your landing page is broken. 

With over 20 years of web experience, we know how to make pages convert. We apply CRO principles to tighten forms, rework messaging, and clean up the UX — even if we didn’t build the page ourselves. 

Good ads need great landing pages. We make sure you’ve got both. 

Sometimes the issue isn’t the ads — it’s the offer. 

If we notice low engagement, we don’t just tweak bids — we help you refine your message, reposition your value, and hit the pain points that matter. 

It’s not just about getting attention — it’s about getting action. 

We don’t “set and forget.” 

Your account is managed with: 

  • Daily performance checks 
  • Smart pacing scripts 
  • Campaign audits 
  • Quarterly strategy resets 

Everything is logged. Everything is deliberate. Everything is designed to scale. 

Data-Led Decisions, Always.

We don’t rely on gut feelings or “what worked last time.” Every campaign decision — from keyword bids to audience targeting to budget allocation — is driven by live performance data. 

We set clear benchmarks, monitor pacing daily, and use custom reporting dashboards to surface exactly what’s working (and what’s not). 

You’ll never be left in the dark — we walk you through: 

  • What we’re testing 
  • Why we’re testing it 
  • What results we’re seeing 
  • How we’re responding to that data 

This isn’t guess-and-check marketing. This is precision decision-making, powered by data and built to grow with you. 

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Ready to See What Paid Ads Can Really Do?

If you’re looking for a team that: 

  • Tracks every dollar 
  • Optimises for profit, not just traffic 
  • Understands unit economics 
  • Cares about your ROI as much as you do 

…you’re in the right place. 

Ready to build a paid ads engine that works as hard as you do?

👉 Talk to us about a customised ads strategy that supports real business growth.

FAQs

What’s included in your Paid Ads services?

Our Paid Ads retainers cover everything from strategy to execution: 

  • Campaign setup & strategy 
  • Ad copywriting and creative guidance 
  • Audience and keyword research 
  • Funnel mapping (TOF/MOF/BOF) 
  • Ongoing optimisation and reporting 
  • Full tracking setup: GA4, GTM, UTM, server-side, CRM integrations 
  • Performance reviews and quarterly resets 

We work across Google Ads (Search, PMAX, YouTube) and Meta Ads (Facebook & Instagram) — tying every campaign to your business goals. 

What makes your approach different from other Brisbane PPC agencies?

We’re not here to run ads and cross our fingers. We focus on: 

  • Unit economics: CPA, CAC, LTV, margins 
  • Real tracking infrastructure: no guessing, no fluff 
  • Creative discipline: every ad tailored to intent and funnel stage 
  • Offer testing: if your offer isn’t converting, we’ll help reposition it 
  • CRO-informed optimisations: we apply web UX/CRO principles to make every click count 

Simply put — we optimise for business outcomes, not vanity metrics. 

Do I need both Meta Ads and Google Ads?

Not always. It depends on your product, market, and goals. 

Google Ads are perfect for high-intent users actively searching for a solution. 
Meta Ads excel at capturing attention, building awareness, and warming up cold audiences. 

We’ll help you decide where to start — or how to structure a dual-platform strategy that makes sense for your funnel. 

How much should I spend on paid ads?

We calculate this using your actual business metrics — not guesswork. 

We look at: 

  • Jobs per month / sales targets 
  • Lead-to-close rate 
  • Website conversion rate 
  • Industry average CPC 

From that, we calculate your Minimum Viable Ad Spend — the amount needed to give your campaigns room to breathe and convert. If the numbers don’t add up, we’ll be honest with you. 

Will you manage my landing pages too?

We don’t offer full CRO or landing page design as a standalone service, but we absolutely shape and advise on the pages your ads point to. 

We review your landing page for: 

  • UX best practices 
  • Page speed 
  • Messaging match 
  • CTA structure 
  • Mobile performance 

If your page is weak, your ads will underperform — we’ll help you fix that. 

How soon will I see results?

That depends on your industry, budget, and funnel complexity — but typically: 

  • Initial data learning phase: 2–4 weeks 
  • First optimisations + lead flow: 30–60 days 
  • Scaling opportunities: 90+ days 

We’re not here to rush out bad results — we build strong campaign foundations that get better over time. 

What platforms do you run paid ads on?

We manage: 

  • Google Ads (Search, Performance Max, YouTube) 
  • Meta Ads (Facebook & Instagram) 

We’ll be expanding into other platforms, but our strength lies in precision Google and Meta performance. 

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