Excel Concrete is a renowned supplier of ready-mix concrete, exposed concretes, and eco-friendly concrete solutions, serving the Brisbane and South East Queensland region. Their commitment lies in providing high-quality concrete products and innovative solutions to meet the diverse needs of their customers. With a focus on excellence and sustainability, Excel Concrete aims to deliver outstanding results for both residential and commercial construction projects.
Excel Concrete partnered with iSonic Digital to develop a comprehensive informational website that would serve as a one-stop platform for potential customers. Excel Concrete’s primary goal was to demonstrate their expertise and the successful implementation of their concrete solutions in real-world applications. They were seeking a digital platform that would highlight the variety of their products, showcase their recent commercial and residential projects, illustrate a custom ‘concrete calculator’ function and extensive informational guidelines on becoming a customer.
The iSonic Digital team devised a comprehensive strategy to develop a custom website that aligned with Excel Concrete’s objectives.
The website needed to effectively showcase Excel Concrete’s various product types, including ready-mix concrete, exposed concrete, and eco-friendly solutions. Each product had to be detailed with product-specific information, highlighting its unique features and benefits. The project portfolio was thoughtfully designed to highlight Excel Concrete’s successful projects, building credibility and showcasing their expertise in the industry.
A custom-coded concrete calculator tool also needed to be successfully integrated into the website design. The calculator functionality would support users inputting project shape and size dimensions and allow them to obtain precise concrete quantity estimates. Every aspect of the website needed to meet the client’s objectives while also providing an intuitive and user-friendly interface for users to easily find the desired information.
iSonic Digital’s strategic collaboration with Excel Concrete was a resounding success resulting in a comprehensive website design involving bespoke inclusions showcasing Excel Concrete’s product range, and recent projects in addition to providing valuable tools for potential customers. The user-friendly interface and engaging product displays enhanced the overall user experience, encouraging visitors to explore and interact with the website. Styling and showcasing the concrete calculator proved invaluable, simplifying the process for customers and streamlining communication with the Excel Concrete team.
Overall, the website contributed significantly to Excel Concrete’s online presence and reinforced its position as a leading supplier of concrete solutions across Southeast Queensland. The partnership with iSonic Digital resulted in a cutting-edge website that met Excel Concrete’s unique requirements and exceeded expectations.
Brains Behind the Build
iSonic Digital’s collaboration with Excel Concrete led to exceptional results! With a keen eye for design, the iSonic team transformed their online presence.
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Digital Performance Specialist.
With 15 years across sales and marketing, Aleks brings a depth of experience and a sharp strategic edge to every campaign he touches. He’s managed over $12 million in ad spend across 700+ businesses, consistently achieving strong returns through a mix of deep research, structured thinking, and creative execution.
At iSonic, Aleks leads the performance marketing arm — managing Google Ads and Meta accounts with precision and purpose. He takes a methodical, goal-first approach: starting with the business outcome and working backwards to build the clearest path to results. From daily optimisation to high-level scale strategies, he’s always thinking in systems, frameworks, and long-term value.
A natural strategist, Aleks is known for diagnosing challenges quickly, building smart automations, and keeping performance aligned with the bigger picture. His tech stack spans everything from Google Ads to analytics tools and custom scripts — but his real strength is in seeing what others miss.
Aleks is direct, insightful, and just the right amount of cheeky. Whether he’s designing advanced scaling strategies, leading a deep-dive, he brings energy, clarity, and relentless curiosity to the table. And if you ever want to talk basketball? Just ask — he probably knows more stats than ESPN.
SPECIALIST EXPERTISE >> Google Ads • Meta Ads • Paid Strategy • Data Analysis • AI Systems • Business Consulting • Process & SOP Development • Notion • GHL • Deep Market Research

UI & UX Developer.
Peter is a skilled UI & UX Developer with a strong foundation in front-end code and user-focused design. Since 2019, he’s worked across retail, finance, and marketing sectors — building everything from WooCommerce sites to complex custom features — all with clean, elegant code at the core.
With a passion for functionality and form, Peter specialises in crafting seamless user interfaces. He’s well-versed in CMS platforms like WordPress, Joomla, and Shopify, and brings ideas to life using modern frameworks and design tools like Figma. Whether he’s refining systems, solving bugs, or enhancing user flows, Peter’s work is driven by clarity, performance, and purposeful design.
Around the office, Peter is known for being approachable, sharp, and a steady source of good humour. And while his path to tech wasn’t typical, it’s part of what makes him great — before diving into code, Peter was a concreter for Brisbane City Council. Long days under the sun led him to pursue his passion for development — swapping cement mixers for code compilers, and never looking back.
SPECIALIST EXPERTISE >> UI/UX Design • Front-End Development • WordPress • Joomla • Shopify • PHP • JavaScript • C# • ASP.NET • Figma

CMS & Programmer.
With 24 years of web development experience, Ben brings a deep well of knowledge to the iSonic Digital team. Specialising in PHP, JavaScript, front-end performance, and code optimisation, he’s passionate about creating high-performance websites and refining complex web applications. Whether it’s building a seamless user experience or ensuring code is clean and future-ready, Ben’s work is always purposeful and polished.
A long-time specialist in Content Management Systems, Ben has worked extensively with platforms like WordPress and Joomla, delivering robust digital solutions that keep pace with the ever-evolving web landscape.
When he’s not coding, Ben is a proud dad and nature lover who enjoys beach trips, kayaking adventures, and getting off the grid for a good bushwalk.
SPECIALIST EXPERTISE >> Web Development • App Development • HTML • CSS • Javascript & jQuery • Vue • JSON • OOP • PHP

Digital Account Manager.
With over a decade of experience in the digital marketing and advertising industry, Edward is a true professional with a broad and impressive background.
Edward’s career journey has seen him collaborate with top-tier agencies across Australia, where he has successfully managed diverse industries and businesses of varying sizes. His extensive 10+ years of expertise in the digital space encompass both mainstream advertising and specialised digital skills.
Edward’s unwavering passion for delivering exceptional results to iSonic Digital’s clients sets him apart. Edward excels in both strategic planning and operational execution, showcasing his prowess in performance marketing, SEO, digital marketing, and more.
SPECIALIST EXPERTISE >> Marketing Strategy • Business Development • Project Management • SEO • Keyword Research • Google Ads

Web Designer & Digital Executive.
As our web designer and digital marketing executive, Kacey is ready to help design and build your website and assist with all your SEO and digital marketing needs.
With experience in web design, content writing and graphic design, Kacey is charged with building each website with an eye for design and detail.
Every website and digital marketing piece Kacey creates is reflective of the client’s vision and features the aesthetic flair of someone who is passionate about design and the written word.
SPECIALIST EXPERTISE >> Web Design • Web Development • WordPress • Joomla • HTML • CSS • Content Writing • Keyword Research • Google Ads • Graphic Design

General Manager & Web Design Lead.
Emma is an experienced General Manager and Web Design Lead who pushes boundaries to drive digital performance and best-in-class web development.
As a passionate and experienced front-end designer and developer, Emma’s strategic approach consistently achieves outstanding results while keeping innovation at the forefront.
Emma pushes the agency to produce great client work that brings profit-making growth to clients and their brands.
Emma’s vibrant personality and positive energy light up our office, embodying the very essence of iSonic Digital’s values. You could say she’s the heartbeat of our team!
SPECIALIST EXPERTISE >> Web Design • Web Development • Project Management • WordPress • Joomla • HTML • CSS • JavaScript • PHP

Founder & Development Lead.
Launching iSonic in 2004 at age 18, Matt kicked off his passion for business and creative design and has not looked back.
As CEO and Founder, Matt has worked closely with thousands of businesses Australia-wide to bring brands to life and sales targets to reality.
With his strategic approach, Matt delivers innovative website designs, programming and marketing solutions and personalised, approachable service to every valued client.
Matt’s core values (Fun, Fair and Curious) have become the genetic makeup of the team’s culture and have been fundamental to iSonic’s growth and high client retention over the past 18 years.
SPECIALIST EXPERTISE >> Web Development • Programming • Design • Server Administration • PHP Development • Plugin Development • WordPress • Joomla