Auzzie Dog Treats is a proudly Australian brand, offering a premium range of natural and healthy dog treats. Dedicated to providing dogs with the best products, the brand is committed to both quality and customer satisfaction. With a strong focus on giving back to the community, Auzzie Dog Treats created a system that not only rewards their customers but also supports local clubs and organisations.
Auzzie Dog Treats partnered with iSonic Digital to create a custom-built, scalable eCommerce solution that integrates online retail solutions with a unique customer loyalty and rewards system. The project needed to go beyond a traditional eCommerce site, offering an incentive-driven system for customers and local clubs, encouraging engagement, and driving repeat purchases. The solution also needed to be scalable to grow alongside the brand as it expanded and added new features.
Our approach revolved around creating a tailored end-to-end eCommerce solution that aligned with Auzzie Dog Treats’ goals of driving customer loyalty, improving brand awareness, and fostering community engagement.
The core feature was the Club Bank—a custom development component built to reward customers and local clubs. This system allows customers to earn rewards and discounts for their purchases, while also offering local clubs the opportunity to sign up and gain benefits as well. Through this system, Auzzie Dog Treats was able to incentivise both individuals and clubs to make more purchases, while simultaneously supporting their local community.
Customer Loyalty & Engagement: The custom Club Bank rewards program incentivises repeat purchases and builds lasting customer relationships.
Local Club Support: A dedicated club directory enables local clubs to earn rewards through community engagement and sponsorship visibility.
Scalable eCommerce Setup: A robust WooCommerce platform supports multiple payment and shipping options, with room to grow as the business expands.
The result of iSonic’s custom eCommerce development for Auzzie Dog Treats was a highly functional website that combined the best in customer loyalty and engagement with an intuitive shopping experience. With the Club Bank system integrated into their online platform, Auzzie Dog Treats successfully created a mechanism for customers to earn rewards while supporting local clubs. The local club directory and club points system were game-changers in fostering a sense of community and driving repeat business.
The WooCommerce integration allowed Auzzie Dog Treats to offer flexible shipping and payment options that cater to a wide range of customers, while ensuring the platform could scale with the brand’s growth. The website’s clean, user-friendly design, coupled with the tailored digital commerce infrastructure, ensured that Auzzie Dog Treats could effectively drive customer loyalty, engagement, and long-term business success.
With a seamless path from brand awareness to checkout the platform is positioned to continually deliver measurable results, solidifying Auzzie Dog Treats’ presence in the Australian market.
Brains Behind the Build
iSonic Digital’s collaboration with Azzie Dog Treats led to exceptional results! With a keen eye for design, the iSonic team transformed their online presence.
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CMS & Programmer.
With 24 years of web development experience, Ben brings a deep well of knowledge to the iSonic Digital team. Specialising in PHP, JavaScript, front-end performance, and code optimisation, he’s passionate about creating high-performance websites and refining complex web applications. Whether it’s building a seamless user experience or ensuring code is clean and future-ready, Ben’s work is always purposeful and polished.
A long-time specialist in Content Management Systems, Ben has worked extensively with platforms like WordPress and Joomla, delivering robust digital solutions that keep pace with the ever-evolving web landscape.
When he’s not coding, Ben is a proud dad and nature lover who enjoys beach trips, kayaking adventures, and getting off the grid for a good bushwalk.
SPECIALIST EXPERTISE >> Web Development • App Development • HTML • CSS • Javascript & jQuery • Vue • JSON • OOP • PHP
General Manager & Web Design Lead.
Emma is an experienced General Manager and Web Design Lead who pushes boundaries to drive digital performance and best-in-class web development.
As a passionate and experienced front-end designer and developer, Emma’s strategic approach consistently achieves outstanding results while keeping innovation at the forefront.
Emma pushes the agency to produce great client work that brings profit-making growth to clients and their brands.
Emma’s vibrant personality and positive energy light up our office, embodying the very essence of iSonic Digital’s values. You could say she’s the heartbeat of our team!
SPECIALIST EXPERTISE >> Web Design • Web Development • Project Management • WordPress • Joomla • HTML • CSS • JavaScript • PHP
Digital Account Manager.
With over a decade of experience in the digital marketing and advertising industry, Edward is a true professional with a broad and impressive background.
Edward’s career journey has seen him collaborate with top-tier agencies across Australia, where he has successfully managed diverse industries and businesses of varying sizes. His extensive 10+ years of expertise in the digital space encompass both mainstream advertising and specialised digital skills.
Edward’s unwavering passion for delivering exceptional results to iSonic Digital’s clients sets him apart. Edward excels in both strategic planning and operational execution, showcasing his prowess in performance marketing, SEO, digital marketing, and more.
SPECIALIST EXPERTISE >> Marketing Strategy • Business Development • Project Management • SEO • Keyword Research • Google Ads
Web Designer & Digital Executive.
As our web designer and digital marketing executive, Kacey is ready to help design and build your website and assist with all your SEO and digital marketing needs.
With experience in web design, content writing and graphic design, Kacey is charged with building each website with an eye for design and detail.
Every website and digital marketing piece Kacey creates is reflective of the client’s vision and features the aesthetic flair of someone who is passionate about design and the written word.
SPECIALIST EXPERTISE >> Web Design • Web Development • WordPress • Joomla • HTML • CSS • Content Writing • Keyword Research • Google Ads • Graphic Design
Founder & Development Lead.
Launching iSonic in 2004 at age 18, Matt kicked off his passion for business and creative design and has not looked back.
As CEO and Founder, Matt has worked closely with thousands of businesses Australia-wide to bring brands to life and sales targets to reality.
With his strategic approach, Matt delivers innovative website designs, programming and marketing solutions and personalised, approachable service to every valued client.
Matt’s core values (Fun, Fair and Curious) have become the genetic makeup of the team’s culture and have been fundamental to iSonic’s growth and high client retention over the past 18 years.
SPECIALIST EXPERTISE >> Web Development • Programming • Design • Server Administration • PHP Development • Plugin Development • WordPress • Joomla