David Reid Homes, a renowned national building franchise in Australia, has been a leader in the custom home builder market, specialising in crafting unique designs and offering top-notch craftsmanship. With an extensive network of franchisees across the country, the company maintains a consistent level of superior service, raising the standard in the custom-building industry. David Reid Homes prides itself on its ability to deliver personalised and exceptional dream homes, elevating the home-building experience for their clients.
“We loved reimagining their website and elevating their online presence so that it showcases their position in-market as trusted leaders and experts in their field.”
Recognising the importance of establishing a strong online presence to match their reputation in the residential construction industry, David Reid Homes engaged the expertise of iSonic Digital. The company envisioned a custom website that would showcase its expertise and reflect its core values and engage potential clients and franchisees.
The team at David Reid Homes also requested the development of a customised, user-friendly house plans library that allowed prospective clients to explore various options and easily find their perfect home design. This would be utilised for each franchisee to provide options to their clients. As a national franchise, David Reid Homes sought a solution in which each franchise could have its own online presence that would align with the overarching brand identity.
We devised a strategy to capture David Reid Homes’ unique personality and expertise in the industry through a visually striking and illustrative website design. The meticulous planning of every element and section ensured that each component would serve a specific purpose and be aligned with David Reid Home’s strategic objectives. To deliver an exceptional user experience, we focused on methods to enhance user interactivity and engagement.
To help David Reid Homes showcase their range of available house plan options to potential clients, our team developed a custom ‘house plans library’. The plans library would feature realistic renders of the houses as well as technical drawings showcasing the intricate details of the houses. Each plan would be ‘tagged’ with the number of bedrooms, bathrooms, etc., so clients could search for their dream home using these filters. This would allow potential clients to find their ideal house plan quickly and easily.
As a national franchise, David Reid Homes were seeking a way to help develop and manage each franchisee’s digital presence. Our team ideated the development of individual websites within a consistent theme supporting David Reid Homes’ branding. This would allow each franchisee to build their digital identity with support from head office and allow their clients easy access to the house plans library.
The partnership between iSonic Digital and David Reid Homes resulted in a visually captivating website design that supported custom functionalities. A clean and elegant design, coupled with stunning visuals, helped to bring the custom home designs to life, leaving a lasting impression on visitors. We integrated innovative CSS animations, including parallax effects and responsive drawing elements, to add movement and dynamism to the user experience. With engaging visuals paired with a user-centred design approach, this website enables seamless navigation and easy access to key information. This includes the custom-built house plans library showcasing all of the house plans David Reid Homes and their franchisees offer. The user-friendly filtering system allowed users to sort plans by custom categories, facilitating an effortless search for their dream home. This system proved valuable, enabling potential clients to explore the diverse range of luxury home designs efficiently.
For this national franchise, we balanced maintaining consistent branding and showcasing each franchise’s unique identity by developing individual websites with a common visual identity. The tailored approach highlighted individual locations’ personalised services and offerings while reinforcing the strong and reputable David Reid Homes brand.
The website’s success contributed significantly to David Reid Homes’ growth and further solidified its position as a leader in the custom home market. The enhanced online presence attracted a broader audience of potential clients, resulting in increased inquiries and business opportunities for the company and its franchise partners.