iSonic’s new website is live 🚀
We’re thrilled to share an exciting announcement – our brand-new website is now live! This marks another significant step in iSonic’s new brand rollout, following on from our recent re-brand reveal. It’s safe to say we’d outgrown our website and needed an online presence to align with where we are as a business today.
While iSonic continues to service and work closely with many local businesses, we have expanded our reach to partner with businesses nationwide and abroad. This pathway has opened up opportunities to work across a diverse range of industries and the experience of helping businesses with varying marketing needs and challenges.
The importance of aligning brand positioning and online presence
With big agency expertise and boutique personalised service, iSonic has matured into having the confidence to hold our own and stand behind the quality and results that our work delivers. This was critical to convey in the new website and is highlighted with a simple but powerful statement on the homepage introducing users to who we are – “We are a digital growth agency”, “We’re passionate designers, marketers & developers”.
This bold approach is accentuated throughout the site with heavy-weighted headings and well-defined content blocks. Our brand colours have also evolved to display modern characteristics utilising solid tones led by a deep navy, the iconic iSonic ocean blue, and supported by vibrant orange and yellow accents. This perfectly encapsulates the contrast in businesses we service and the balance in being strong across multiple digital disciplines.
How we made sure to deliver visual impact
Creating visual impact is a crucial component for all of our client website projects, so we set out to make sure that we delivered the same for our own. While it has only been a year since the last iSonic website refresh, we wanted the next one to be significant. That meant leaving an immediate impression on first-time visitors. For this, we created visual engagement by adding moving elements like animated illustrations and text, eye-catching video content, prominent calls to action and transition effects, helping to provide a fully immersive experience.
Why it’s critical to always have a strategic approach
With a strategic approach at the forefront, we reviewed our highest-visited pages, providing insights into user journeys throughout the website. This allowed us to prioritise pages where the most activity occurs and to ensure our new website design meets the needs of users interacting on these key pages. Armed with this knowledge, we developed a new enquiry form anchored across the website, allowing easy access for users to enquire. We also follow this strategic process for our clients as we focus on delivering maximum value and impact for their website users.
While our leaves may look different, our roots are still the same
While we have had various iterations of our branding, our core values remain the same – fun, fair and curious. At the centre of who we are and why we exist is we love what we do. We enjoy learning and growing together with our clients. We work hard to establish strong relationships built on mutual respect and honest communication. We have an adventurous spirit that drives curiosity in all we do. We’re not afraid to explore and discover new possibilities and this has been the biggest motivator in continuing to propel the iSonic brand forward.
“It’s immensely rewarding seeing the new iSonic brand come to life through our new website. The team has done a fantastic job of encapsulating the essence of where we stand today as an agency. With this in mind, we’re genuinely obsessed with pushing the boundaries and are continuously optimising, tweaking, and improving the experience we want to give our users.”
Matt Jackson. Founder. 2023.