Time is running out.
Get ready for Google Analytics 4 before 1 July.
Are you ready for the sunset of Universal Analytics? Don’t forget that Google Analytics Universal (UA) is shutting down 1 July 2023, and you’ll need to migrate to GA4 now to ensure that you continue tracking your website data.
What you need to know:
⏰ On July 1, 2023, all UA properties will stop processing new hits and data.
⏰ At the end of 2023, you’ll no longer be able to see UA historical data.
⏰ You need to switch to GA4 as soon as possible.
What’s involved in migrating?
Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) involves several steps. Here’s a summary of what’s involved:
- Create a new property in your Google Analytics account specifically for GA4.
- Gain access to the website backend or cPanel.
- Install the GA4 tracking code in the head section of the site’s HTML code or Google Tag Manager.
- Replace the existing UA tracking code with the new GA4 tracking code.
- Validate and test: Test the GA4 implementation to verify that data is being collected correctly and accurately
- Troubleshoot any issues that arise in the migration.
GA4 benefits: Why migrate now?
What’s Google Analytics 4?
Google Analytics 4 is a major update and is the next generation of Google Analytics. It’s an entirely new analytics property that brings together everything that worked well in Universal Analytics with brand new features designed to take advantage of the opportunities presented by big data and machine learning.
What’s the difference between GA4 and UA?
The biggest difference is that GA4 has been built on a completely new architecture. UA was built around page views, hits and sessions, whereas GA4 is built around ‘events’. Events can be anything from page views to clicks, form submissions, and even custom events you define yourself.
What are the important implications?
This change in architecture means that GA4 can collect much more data than UA, which in turn means that GA4 can give you more insights into how visitors use your site and what actions they take. The flexibility of GA4’s custom settings means you track just about anything in order to understand user behaviour better.
How can iSonic help?
👋 If you need a hand making the switch so you don’t lose any data, our highly experienced analytics specialists are here to help you transition smoothly from UA to GA4. Give us a call on 1300 924 356 or fill in the GA4 Migration form below, and we’ll get back to you asap with pricing and the next steps.
GA4 Migration Request
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