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Does Website Hosting Affect Your SEO & Rankings?

Matt Jackson 12 February, 2023

Spoiler Alert: You Betcha!

While some people may think of website hosting as a ‘necessary evil’, it’s actually the great unsung hero of your SEO and Google rankings.

Like so many things in life, you get what you pay for, and this is especially true for web hosting. A quality hosting service can have a strong impact on your Google rankings, while a cheap one can do the complete opposite and render your SEO activities next to useless.

So, to answer the question … YES, your website hosting definitely affects your SEO and Google rankings in five ways. Let me break it down for you.

Keep Reading to hear about our BREAKING NEWS!

1. Site Speed & Load Times

Google considers site speed as a key metric ranking factor. If your website is slow, users will quickly bounce off, which sends negative signals to Google and hurts your SEO rankings. That’s why choosing a hosting provider that can deliver fast loading times with the latest server technology is essential.

2. Server Location

The physical location of your hosting server impacts your SEO. If your website targets customers in Australia, it’s best to choose a hosting provider with servers in Australia to ensure the fast load speed of your site for local users. Since the servers of most large hosting companies are located overseas, choosing an Aussie-based hosting provider is essential for both SEO and data security.

3. Security

Google considers website security as an important factor in determining SEO rankings. If your website is prone to hacking or malware infections, it can negatively impact your SEO rankings. That’s why you should choose a hosting provider that offers advanced security features to keep your website safe and secure.

4. Downtime

Every website owner’s biggest nightmare is their website going down. It can lead to lost sales, damaged reputation, and SEO penalties. You need certainty that your website is always up and running, as search engines notice if your website frequently goes down. Your hosting company needs to guarantee high uptime and provide ample resources that align with the demands of your business.

5. Fast Support From Real Humans

We all know that sinking feeling when you’re placed in endless phone queues trying to speak to a human who can help with your hosting issues or because your website is down. When you host with iSonic, you get fast support from real humans to rectify any issues. Our friendly local team is always at the other end of the phone or email, ready to help with any problems or queries you may have.

The bottom line is that hosting can impact SEO in many ways, so choosing a reliable hosting provider that meets the demands of your website is more important than ever before. So, hats off to web hosting … it’s the great unsung hero of your SEO!

iSonic Hosting is Jumping to HyperSpeed™

All you Star Wars fans and Trekies will be familiar with the jump to hyperspace and warp speed. Well, here at iSonic, we’re doing something similar with our hosting! It’s been six months in the planning, but in May, we’ll launch our brand new custom-built, super-charged HyperSpeed™ servers in our Sydney datacentre. These servers are state-of-the-art and are game-changers in terms of technology, speed and security.

If you already host with iSonic, your website will automatically be upgraded to our HyperSpeed servers, and you’ll get to enjoy all the benefits without having to do a thing. Just sit back and enjoy the jump to HyperSpeed! If you’d like to talk to us about your hosting, feel free to reach out for a chat. For the past 15 years, we’ve been the trusted hosting provider for over 500 websites, so we definitely know a thing or two about servers 😁.

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