It gets said a lot, but time really does fly in the business world. That’s why it is important to keep your finger on the pulse of the industry you’re in and the broader economy. As the digital world and technologies evolve, businesses that don’t change and adapt to market forces may eventually find themselves left behind or worse – extinct.
The latest iteration of our brand is a testament to our continuing evolution with the digital world. As we change, we want our brand to convey that as an agency we are strong in both the science and the art of digital marketing.
The iSonic logo, we call the Powerball, has been with iSonic since its inception in 2004, just shy of 18 years. Over the last two decades, we have evolved with the latest tech trends in this ever-changing digital landscape we all find ourselves in. We grew from a garage side-hustle to a fully-fledged design and marketing agency working with many of Australia’s leading brands. Whilst our logo font has been updated, the Powerball has always remained the same – until today.
Reflecting on the last 2 years since COVID-19 reached Australian shores, the economy was thrown into chaos. As a team, we needed to think different, do different – be different. We re-evaluated our service offering and product mix to meet market demand for increased digital services. After undergoing a remix of our team structure and target market, iSonic was reborn as the same business that we always have been – but better.
As a team, we decided what better way to celebrate the evolution of our way of doing things, then with a fresh new take on the iSonic brand.
Introducing iSonic in its newest form…
Here’s the design rationale behind our new look:
iSonic’s latest iteration of who we are is encapsulated in our new brand:
“We are still your local digital agency full of fresh ideas and innovative concepts,
but with a newfound focus on solutions that give compounding results to growing businesses.”
Matt Jackson. Founder. 2022.
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