5 Easy SEO Tips For Beginners

H1 title tags are an important part of SEO that helps Google understand the page contents and draw the reader in. Having great H1 tags, especially when you match them to your page titles, will make a real difference to your site’s SEO performance.

The H1 tag is usually the largest and most important heading on a web page. Your H1 should describe the topic of your page or simply reflect the name of the page itself. Search engines give this tag more weight over other headings, so it can improve your search engine ranking when you use it correctly and in conjunction with other SEO techniques.

Keywords are at the very heart of successful SEO. When your potential customers use Google, what do they search for? For most small businesses this will be a combination of what you do and where you do it e.g. SEO company Brisbane or “electrician in Fortitude Valley”.

Step 1: The first step is to identify the keywords that your prospective customers use when looking for the products and services you offer. As a starting point, come up with a list of 15-20 keywords and add them to a word document so you can refer to them when you’re writing your content. 

Step 2: Once you have your keyword list, then you’ll want to optimise your page content by weaving your keywords throughout the page in a natural way. You can add your keywords to your headings, body content and in the names of images.