As the festive season swiftly approaches, the most wonderful time of the year can also transform into a frantic sprint to the finish line for many. To guarantee your business is adequately prepared for the Christmas closure, we’ve crafted the ultimate must-do festive list that you’ll need to check twice before turning on your Christmas out-of-office.
1. Digital Updates: Ensure Accurate Operational Information
Ahead of the Christmas closure, conduct a thorough review of your website to ensure it accurately reflects any operational changes during the holiday period. Update relevant information, such as adjusted delivery times, limited services, or any special promotions. This guarantees customers have up-to-date information and clear expectations if there are changes to your products or services.
2. Christmas Trading Hours: Update To Avoid Any Surprises
In the rush of the holiday season, clear communication about your operating hours is key. Ensure that your Christmas trading hours are prominently displayed and updated across all online platforms—your website, Google Business profile, and social media channels. This transparency will help customers plan accordingly and avoid any surprises.
3. Festive Sales Boost: Launch Short-Term Christmas Campaign
If increasing sales activity during the festive season is a priority, a short-term Christmas paid advertising campaign will provide the end-of-year boost you need. Leveraging the extensive audience of platforms such as Google and Facebook, you can reach potential customers and showcase your holiday offerings, exclusive deals, and festive promotions.
4. Planning for 2024: Set Your Business Up For A Successful Year
While focusing on the immediate holiday closure, it’s crucial to set your sights on the new year. Start thinking about your marketing goals and objectives for 2024. Consider what you want to achieve and how your online presence and marketing can play a role in reaching those milestones. Having a clear vision of 2024 for your business will lay the foundation for a successful year ahead, ensuring your marketing efforts align with your business aspirations.
Wrap Up The Year In Style
Before you savour those Christmas prawns and pavlova, take the time now to ensure your business sails smoothly into the Christmas period, setting the stage for a prosperous return in the new year. If there are aspects you’d like to explore further, don’t hesitate to reach out and we’ll be happy to discuss how to best support you. Cheers to a joyful holiday season and a thriving start to 2024!